CPC Advertising (Cost-Per-Click) is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. This approach allows businesses to drive targeted traffic to their websites while maintaining control over their advertising budget. CPC ads are commonly used on search engines and social media platforms, where advertisers can bid on keywords relevant to their products or services. With measurable results and the ability to optimize campaigns based on performance data, CPC advertising is an effective strategy for increasing visibility and driving conversions in online marketing.